Kenya Power has emerged as the sixth most valuable brand in Kenya, and the leading utility, according to a report by Brand Finance, a London-based brand valuation and strategy consultancy. The ranking measured brand perceptions among different stakeholder groups, including customers, and evaluated business and financial performance. Kenya Power managed to earn an A+ brand rating and delivered a brand value of USD 132 million (approximately Ksh17.56 billion).
The company dominated 19 other brands from Kenya’s public and private sectors, earning the top spot in the energy sector. Kenya Power’s acting Managing Director, Eng. Geoffrey Muli, attributed the impressive performance to employees’ collective effort in scaling up the brand value, through various initiatives such as greening the grid, enabling electro-mobility, and driving sustainability.
Eng. Muli stated that as an organization that transforms the lives of millions of Kenyans, Kenya Power’s priority is to entrench innovation and sustainability in its operations to enhance customer experience and grow shareholder value. The company has undertaken innovations such as the introduction of self-service platforms, *977# and MyPower App, that empower customers to proactively engage with the company.
During the last financial year, Kenya Power recorded a 17% reduction in the number of customers visiting the company’s banking halls due to customer reliance on the self-service platforms. During the same period, the adoption of the self-meter reading service increased from an average of 49,000 to 131,000 per month.
Kenya’s top brands have demonstrated considerable resilience over the past year, as shown by the brand value growth achieved by all the top most valuable brands in the ranking. This is all the more impressive considering the difficult operating conditions that Kenyan brands have faced over the past few years, said Walter Serem, Brand Finance’s Regional Director, East Africa.
Kenya Power’s impressive ranking reinforces the company’s commitment to providing reliable energy and service delivery to its customers while innovating and scaling up its brand value.
